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敢創同行

We Dare to Venture

作品基本資料 / PROJECT DETAILS

年份 / YEAR
2019
類型 / FORMAT
品牌故事/影片Brand story / film
僱主 / Employer
數碼港Cyberport
頻道 / Channel
數碼港 ↗Cyberport

我的角色 My role

故事劇本、內容主導及品牌傳訊統籌

Story scripting, content direction and brand communications coordination

協調製作團隊及受訪企業,撰寫故事劇本、主導拍攝內容,並撰寫品牌及社交文案,與 Agency 合作管理推廣。

I coordinated the production team and participating companies, wrote story scripts, directed the content, and developed brand and social copy while working with an agency on promotion.

作品簡介 Overview

以影片及社交文章介紹十位數碼港創業者,從個人的經歷、理念及選擇出發,呈現創業背後的人與故事。系列以生活化、帶情感的敘事,讓科技企業與公眾有更直接的連繫。

A series of films and social stories profiling ten Cyberport founders through their experiences, ideas and decisions. Its human, emotionally led approach presents the people behind technology companies and makes their journeys more accessible to the public.

目標與交付 Case evidence

目標與受眾Objective & audience

以十位數碼港創業者的故事,讓公眾更容易理解科技企業背後的人與理念。

Make the people and ideas behind technology companies more accessible through the stories of ten Cyberport founders.

敘事與製作判斷Approach

從個人經歷、理念及選擇出發,採用帶情感的敘事,並以影片和社交文章互相配合。

Start with personal experiences, ideas and decisions, using emotionally led storytelling across films and social articles.

交付內容Deliverables

十位創辦人的影片及社交故事系列、故事劇本、品牌與社交文案,以及製作及推廣協調。

A film and social story series profiling ten founders, story scripts, brand and social copy, and production and promotion coordination.

發布與結果Publication & outcome

影片系列及社交內容已公開發布;下方連結可查看播放清單與相關內容。

The film series and social content were published publicly. The playlist and related content are linked below.

作品內容 The work

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